The moment of interest is short, and a form rarely catches it
A visitor with a question now will not fill out a form and wait for tomorrow. If nothing meets them in that moment, the interest — and the opportunity — quietly slips away.
Meets visitors at the peak of interest
The assistant greets visitors in the chat window the moment their curiosity is highest and answers the questions standing between them and a decision — turning a passive page view into a real conversation instead of a bounce.